Work samples.

A closer look at the content I've made, from social posts, graphic design, and campaign plans to articles published for healthcare audiences.

Social media 9 Design 7 Campaigns 2 Writing 4

Design

Graphics I've designed.

Social graphics, a logo, an ad, and an illustration, made with Canva and Adobe Creative Suite. Click any piece to see it full size.

Logo designDEI Reading Challenge

Campaigns

Integrated campaign and media plan proposals, from research and strategy through creative execution. Click any slide to flip through the full deck.

Proposed integrated campaign · Team of 4

Saint Louis Crisis Nursery's 35th birthday

Goal: Build public awareness of the Crisis Nursery's 35th birthday and drive donations from community leaders.
Big idea: A giant birthday duck "waddles" through St. Louis on summer weekends. Find it, share a photo with the hashtag, and win a celebratory duck of your own.
Deliverables: Anniversary logo, paid and owned Facebook posts with a 35-day birthday-fact countdown, an information booth and carnival games, a press kit for community leaders, and a website landing page.

Proposed media plan

Winning over shoppers from the big grocery chains

Goal: Earn the trust of shoppers who default to Kroger, Walmart, or Target, and show them the benefits of shopping at Save-A-Lot.
Research: Market history, current distribution channels, and a profile of the core shopper to find who to reach and when.
Plan: A 65% reach objective using :15–:30 radio spots at morning and evening drive time, billboards positioning private-label products against national brands, and Facebook and Twitter engagement on a continuous weekly schedule. TV was left out as viewers shift to ad-free streaming.

Writing samples