Open to new marketing roles O'Fallon, MO · St. Louis area & remote

Helping brands
find their voice.

Marketer with 4+ years in email strategy, content, organic social, and events. I like data and good copy, and I use both.

About

Hi, I'm Crystal.

Portrait of Crystal Carter smiling, with shoulder-length strawberry blonde hair and glasses

I graduated from Lindenwood University in 2021 with a degree in Advertising & Strategic Communications and a minor in Social Media & Digital Content Strategy. Since then I've built a career across email automation, content, social, and events.

I like using data to get the best outcome in every situation, whether that's shaping a content strategy, building an email campaign, or preparing for a trade show. Most of all, I love helping companies find their voice.

Based in O'Fallon, Missouri.

By the numbers
40%email open rate across Salesforce journeys
2.62%average email click-through rate
5×growth in speaking engagements, from 3 to ~15
90+offices supplied with marketing collateral nationwide
What I do

I love to wear many hats, and I'm most at home where strategy, writing, and execution meet.

Selected work

Results I'm proud of.

01

Email journeys people actually open

Lexicon Services · 2024–2025
SalesforceSegmentationAnalytics
  • Launched and optimized 5+ automated email journeys in Salesforce for existing and prospective clients.
  • Introduced audience segmentation so content matched each prospect's needs.
  • Used performance data to refine strategy, reaching a 40% open rate and 2.62% average CTR.
02

Growing a speaking program 5×

PracticeMatch · 2021–2023
EventsTrade showsProcess
  • Grew speaking engagements from 3 in one year to roughly 15 the next.
  • Created pre-conference meetings with booth staff, the CEO, and VP of Marketing to align on schedule, collateral, promo items, and shipping.
  • Started a post-conference survey so every show made the next one better.
  • Orchestrated shipping timelines for 40+ conferences a year so materials always arrived on time.
03

A content engine for healthcare recruiting

PracticeMatch · 2023–2024
Content strategyPartnershipsCopywriting
  • Created 5+ social posts a week across TikTok, Facebook, Instagram, LinkedIn, and Twitter.
  • Built and ran the content calendar for all company events, including career fairs, conferences, healthcare holidays, and social campaigns.
  • Managed creative requests in Trello to keep branding consistent, and worked with cross-functional teams to optimize content for search.
  • Partnered with Preferred Partners on co-branded content to reach overlapping audiences.
  • Worked with subject matter experts to turn industry news into timely client content.
04

Nationwide collateral, on time

Lexicon Services · 2024–2025
Vendor managementOperations
  • Managed external vendor relationships to streamline fulfillment.
  • Kept marketing collateral flowing to 90+ offices nationwide.
Work samples

See the work.

View all samples →
Experience

Where I've worked.

2025 – Now

Communications Operations Specialist

Lindenwood University

Supporting the university's communications operations.

2024 – 2025

Marketing Specialist

Lexicon Services

Email automation, segmentation, and analytics in Salesforce; vendor and collateral management.

2023 – 2024

Content Marketing Specialist

PracticeMatch

5+ social posts a week across five platforms, content calendar, SEO, and co-branded partner content.

2021 – 2023

Marketing Specialist

PracticeMatch

Logistics for 40+ conferences a year; grew speaking engagements 5×.

2020

Marketing and Writing & Editing Intern

Lindenwood University Library (LARC)

Social media graphics, copy, and campus-wide marketing materials for the Library and Academic Resources Center.

2018 – 2021

B.A., Advertising & Strategic Comms

Lindenwood University

Minor in Social Media & Digital Content Strategy.

Toolkit

Skills & tools.

Strategy & craft

Email strategyMarketing automationSegmentationContent strategyCopywritingOrganic socialEvent marketingProcess improvementCommunity managementData analysis

Platforms

SalesforceHootsuiteAgorapulseCanvaSurfer SEOPhotoshopPremiere ProIllustratorAVID Media Composer

Project management & analytics

TrelloAsanaJiraClickUpBasecampSVG Lead ProClearview Social